Marketing Campaigns & Sponsorship

Why use Better Rides’ attractions as part of your marketing campaign?

Sponsoring exciting rides that are seen and enjoyed by thousands of people is an excellent platform to get your product or company stuck firmly in the minds of your target audience and general public - something we call “riding the brand”.  Its simple; would you be more likely to remember a delicious new soft drink if someone were to  give you a free T-shirt or if someone were to catapult you 182 feet in the air?  Would you be more excited about the features of a new 4X4 vehicle if you were to just look at it and take a leaflet or if you could experience the thrill of off-roading in it in a state of the art Simulator ride?  Whether you are planning a long or short-term marketing campaign, Better Rides can provide an innovative solution for you!

As well as having your chosen ride appear at your own roadshow, exhibition or conference, should you choose a long-term sponsorship option, you’ll also reap the benefits of Better Rides’ impressive calendar of events.  Better Rides attractions appear at some of the most high-profile and widely attended events in Europe, including: T In The Park, V Festival, Creamfields, Global Gathering, Formula 1 Grand Prix Races and 24 Heurs Du Mans Moto / Auto to name just a few! We also attend various highly popular entertainment complexes and shopping centres as well as the major prestigious UK Fairgrounds. To put it simply, our attractions are seen and enjoyed by a wide cross-section of the public all year round, lending themselves perfectly to both short and long term marketing campaigns.

Any of our rides and attractions can be branded to your corporate image using vinyl graphics or paint work, banners, flags, gimmicks and promotional material.  However, if you would prefer to just have the ride appear at your event without branding it, that’s fine too is and is still guaranteed to make you stand out in a crowd!

If you would like to discuss the many possibilities available for your event or marketing campaign, please contact us today!

Examples of some of our branded rides below:

The Simulator has been sponsored by the Renault Formula 1 Racing team and features extensive corporate branding achieved with vinyl graphics and paint work as well as a bespoke motion programmed ride film.  It appears at various European F1 races, as well as other high-profile and popular events.

The Carousel was given a “Victorian London” theme especially for an event held in Hampton Court using vinyl graphics applied to various areas of the ride.

The Bungee Trampolines were a fun addition to the roadshow which promoted the new film “Fantastic 4 - Rise of the Silver Surfer”, where children were able to ride for free.